↩     JEFF SOO    /    SEPHORA
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Developed strategies and mockups for Sephora's 2009 Christmas campaign. The idea for the "Secret Santa Browser" was an in-browser browser that allowed a guy to look through Sephora.com and its sister properties, for a Christmas gift for his significant other. If she happened to be nearby, he could press a button and the site would be masked by a dummy site, for example, a site about monster trucks or sharks. You would be able to toggle your gender so girls would be able to do the same.